THE MISSION

BFF is a year-long initiative which champions inclusion in all aspects of entertainment media. BFF’s primary objective is to influence mainstream media to immediately increase diversity in the content that is produced and distributed, because if they can see it, they can be it.

THE VISION

By supporting the achievements of diverse storytellers, and connecting them with entertainment industry leaders and major corporate changemakers, we believe we can accelerate the production and distribution of inclusive content to accurately reflect the world we live in.

THE MISSION

BFF is a year-long initiative which champions inclusion in all aspects of entertainment media. BFF’s primary objective is to influence mainstream media to immediately increase diversity in the content that is produced and distributed, because if they can see it, they can be it.

THE VISION

By supporting the achievements of diverse storytellers, and connecting them with entertainment industry leaders and major corporate changemakers, we believe we can accelerate the production and distribution of inclusive content to accurately reflect the world we live in.


THE FOUNDATION

BFFoundation is a non-profit organization focused on promoting underrepresented voices of diverse storytellers. We champion female, non-binary, LGBTQIA+, BIPOC, API, and persons with disabilities’ voices in entertainment and media. We do this through research, education, and supporting the production and distribution of inclusive content.

The foundation believes that by taking real action with content creators, talent, influencers, advertisers, and content distributors, we can accurately reflect the gender balance and diversity of our country. Our goal is to create a seismic change in how media inspires young minds to do great things.

Along with the Geena Davis Institute on Gender in Media, the foundation also partners with schools and community institutions to educate the challenging effects of stereotyping, unconscious bias, and representation imbalance of gender, ethnicity, sexuality, and persons with disabilities. We also utilize media-based tools and content to build positive association and equality-based learning models.

BFFoundation is focused on working with its partners to foster inclusivity in media and entertainment to produce a positive influence in the community at large.

Founded in 2004 by Academy Award Winning Actor Geena Davis, the Institute is the only global research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.

The Geena Davis Institute on Gender in Media is the primary research partner of Bentonville Film Festival and BFFoundation.

SUPPORT

BFFoundation is an organization that provides year-round support for filmmakers who live the mission of highlighting underrepresented voices in media. If you are interested in getting involved with our foundation, please reach out to us at programming@bentonvillefilm.org.

CHAIR

GEENA DAVIS

Academy Award-Winning Actor,
Founder and Chair, Geena Davis Institute on Gender in Media

PRESIDENT, BFFOUNDATION & BENTONVILLE FILM FESTIVAL

WENDY GUERRERO

Co-Founder & Partner, Publicly Private

wendy@bentonvillefilm.org

BOARD OF DIRECTORS, BFFOUNDATION

MADELINE DI NONNO

President & CEO, Geena Davis Institute on Gender in Media

PRODUCER, BFFOUNDATION & BENTONVILLE FILM FESTIVAL

JASON NETTER

CEO & Founder, Kickstart Entertainment

DIRECTOR OF PROGRAMMING, BFFOUNDATION & BENTONVILLE FILM FESTIVAL
ASHLEY EDWARDS, M.F.A.

ashley@bentonvillefilm.org

CONTROLLER, BFFOUNDATION & BENTONVILLE FILM FESTIVAL
TRACIE ESPARZA FLINK

tracie@bentonvillefilm.org

SENIOR PROGRAMMER, BFFOUNDATION & BENTONVILLE FILM FESTIVAL
SATIVA VELA

sativa@bentonvillefilm.org

FESTIVAL PROGRAMMER
CINDY KITAGAWA

cindy@bentonvillefilm.org

FESTIVAL FILM CURATOR
DREA CLARK
FESTIVAL DIRECTOR OF OPERATIONS
DAVE WEST

dave@bentonvillefilm.org

PUBLIC RELATIONS
JESSIE COHEN PR
CREATIVE AGENCY
THE ELKINS AGENCY
MARKETING AGENCY
4 MEDIA GROUP, INC.