BFFoundation is a non-profit organization focused on promoting underrepresented voices of diverse storytellers. We champion female, non-binary, LGBTQIA+, BIPOC, API, and persons with disabilities’ voices in entertainment and media. We do this through research, education, and supporting the production and distribution of inclusive content.

The foundation believes that by taking real action with content creators, talent, influencers, advertisers, and content distributors, we can accurately reflect the gender balance and diversity of our country. Our goal is to create a seismic change in how media inspires young minds to do great things.

Along with the Geena Davis Institute on Gender in Media, the foundation also partners with schools and community institutions to educate the challenging effects of stereotyping, unconscious bias, and representation imbalance of gender, ethnicity, sexuality, and persons with disabilities. We also utilize media-based tools and content to build positive association and equality-based learning models.

BFFoundation is focused on working with its partners to foster inclusivity in media and entertainment to produce a positive influence in the community at large.

BFF Chair

Geena Davis, Founder & Chair (GDIGM)

BFF Council Chair / Board Member / Panel Director

Madeline Di Nonno, President & CEO (GDIGM)

Our primary research partner is the Geena Davis Institute on Gender in Media. Together, we seek to support research that proves these systemic changes are not only the right thing to do—they are also commercially beneficial. The Geena Davis Institute on Gender in Media has also clearly shown that the media children consume has an overwhelming influence in shaping their view of the world and their place in it.

At the 2021 Festival, we hosted a virtual event and conversation with acclaimed panelists, and launch of the Geena Davis Institute on Gender in Media’s new groundbreaking research study: I Am Not a Fetish or Model Minority: Redefining What it Means to be API in Entertainment.

This inaugural study investigates Asian and Pacific Islander (API) representation in 100 popular films — the 10 top-grossing domestic films from each year between 2010-2019 — along with a landmark survey of API entertainment content creators. This study will provide critical insights to drive progress for more authentic representations.

This event was also brought in partnership with The Coalition of Asian Pacifics in Entertainment and Gold House.

Learn more about the Geena Davis Institute on Gender in Media HERE!