iHeartMedia, America’s largest and most trusted audio company, marks year three partnering with the Bentonville Film Festival. “iHeartMedia wanted to sponsor BFF,” said Shauna Shrum, director of multi-market partnerships at iHeartMedia, “because it is a community event that is fun for the whole family and illustrates iHeart’s commitment to and support of the community.”
iHeartMedia launched a community engagement division in 2011 called iHeartMedia Communities, according to the Annual Impact Report of 2017, which places great emphasis on enriching communities; presenting diverse programming and workforce; serving local needs; fostering music development; and responding to disasters and crises.
BFF and iHeartMedia share many of the same values. iHeartMedia is committed to cultivating diversity throughout its company, Shrum said, including people of color, women and the LGBTQ community.
“We strive to create an inclusive culture which includes and supports gender identity and sexual orientation,” she said. “We are dedicated to attracting and developing a diverse and talented workforce,” Shrum said.
iHeartMedia, she said, embraces those differences and considers “our differences to be one of our greatest strengths. Inclusion and workforce diversity are terms used to describe a business strategy. However, at iHeartMedia, Inc. they are much more than that – inclusion is about letting people in, and eliminating barriers that would keep people out.”
iHeartMedia is a local company with national reach, Shrum said. The local stations are Kix 104, Hot Mix 101.9, Magic 107.9 and 93.3 The Eagle.
iHeartMedia reaches 275 million listeners a month through its multiple platforms; audio, digital, social, podcasts, connected devices (Alexa, Echo, etc.) and events, she said.